South Carolina BlueCross Honors Maternity Care at the Regional Medical Center with ‘Blue Distinction’ Designation


The Regional Medical Center (RMC) has been recognized as a Blue Distinction® Center for Maternity Care as part of the Blue Distinction Specialty Care program for the second year in a row, BlueCross BlueShield of South Carolina (BCBS) recently announced.

Blue Distinction Centers are nationally designated hospitals that show expertise in delivering improved patient safety and better health outcomes, based on objective measures that were developed with input from the medical community. RMC was designated for safely and effectively meeting criteria for quality and cost efficiencies.

“RMC is proud to receive this designation for maternal care,” said Charles E. Williams, FACHE, president and chief executive officer of RMC. “It recognizes the efforts of our doctors, nurses and support staff to ensure expectant mothers have a safe delivery when they come to our maternity care unit. They work hand-in-hand to provide exceptional care and meet the needs of our patients.”

Blue Distinction Centers and Blue Distinction Centers+ for Maternity Care demonstrate expertise and a commitment to quality care for vaginal and cesarean section deliveries. These centers demonstrate better overall patient satisfaction and a lower percentage of early elective deliveries. Hospitals that receive a Blue Distinction Center for Maternity Care designation agreed to meet requirements aligned with principles that support evidence-based practices of care and have initiated programs to promote successful breastfeeding.

RMC’s maternity care unit, called Her Place, offers private maternity rooms equipped for labor, delivery, recovery, and post-partum care in a comfortable atmosphere. Expectant mothers at RMC are also offered classes to prepare for childbirth, breastfeeding support groups and resources, and car seat safety checks.

Since 2006, the Blue Distinction Specialty Care program has helped patients find quality specialty care in several areas including cancer care, cardiac care, maternity care, knee and hip replacements, spine surgery and transplants.
For more information about Her Place, visit

About the Regional Medical Center

The Regional Medical Center (RMC) healthcare system includes a 286-bed, acute-care hospital certified by The Joint Commission, and 22 primary care and specialty care practices. It is also certified by The Joint Commission as an Advanced Primary Stroke Center and designated as a Level III Trauma Center by the South Carolina Department of Health and Environmental Control (DHEC).

About BlueCross BlueShield of South Carolina

Headquartered in Columbia and operating in South Carolina for more than 70 years, BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. The only South Carolina-owned and operated health insurance carrier, BlueCross BlueShield of South Carolina comprises more than 20 companies involved in health insurance services, U.S. DoD health program and Medicare contracts, other insurance and employee benefits services, and a philanthropic foundation that funds programs to improve health care and access to health care for South Carolinians.

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Index. For more information on BCBSA and its member companies, please visit We also encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out our blog.

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